Strategic professional with proven experience supporting senior leadership and driving operational excellence. I bring process optimisation, discretion, and a tech-savvy approach to every engagement.
I help businesses run smoother — from executive-level calendar management to building full CRM systems and automation pipelines.
Calendar management, travel planning, inbox oversight, board packs, meeting coordination, and confidential communication handling for C-suite leaders.
End-to-end project coordination, timeline monitoring, cross-team collaboration, workflow optimisation, and structured status reporting.
Custom Zoho, HubSpot, and Salesforce builds. Workflow blueprints, automated invoicing, email sequences, and integrations via Zapier and webhooks.
Managing client communications, onboarding workflows, launch coordination, post-launch monitoring, and escalation to technical teams.
Hands-on builds that delivered real operational impact.
Leading ongoing SEO efforts including keyword research, on-page optimisation, content strategy, technical audits, and performance tracking to improve organic visibility and search rankings across the site.
Delivered a full CRM setup covering enquiry-to-completion workflow with blueprint transitions, automated term sheets, invoice generation via Zoho Books, and webhook integrations.
Created AI agents for daily research and news tasks with scheduled triggers. Built workflows for task updates, assessment processing, email actions, and notification routing. Connected GoCardless to QuickBooks for automatic invoicing.
Built a multi-step workflow tied to event registration with form-triggered automation, smart content for personalised messaging, automatic payment links, deal creation, and CRM record updates.
A track record across executive support, operations, project management, and business development.
A broad toolkit spanning administration, project delivery, CRM platforms, and technical support.
Looking for an operations professional, executive assistant, or someone to build out your CRM and automation workflows? I'd love to hear from you.